Keyword research

How do I do Keyword Research

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A Keyword – What is it?

When you search for something in Google, Bing, Yahoo or other search engines, the words that you put in the search box are called keywords.How Do I Do Keyword Research

In the above example, Google searches instantly for websites that have those keywords “how to build a shed” or “How do I do keyword research” or content that is related to each of these subjects.

A keyword can be something as short as one or two words, such as Lose Weight, or it can be longer, for instance, How to Lose Weight, or even longer, How to Lose Weight Fast.

The longer keywords are called Long Tail Keywords and can be very lucrative in helping you make money.

Long Tail Keywords

Keywords can be short or long. The long keywords, like “how to lose weight and still drink Beer” is sometimes better to target than shorter keywords such as “How to lose weight”.

There will be more searches for the “How to lose weight” keyword. That means there is more competition from others who are also targeting that keyword (“How to lose weight”).

The more competition you have, the less likely you will end up on the first page of the results when you perform that searchHow Do I Do Keyword Research “How to lose weight”.

The longer tail keyword “How to lose weight and still drink Beer” will have fewer competing websites competing for that exact same long tail keyword.

You will want to find those long tail keywords that have very few competing websites.

Keyword Research

To find the best Keyword to build your content around, you will need to do some research.  In order to research a keyword that you want to write about, use a Keyword Tool. 

The Keyword Tool I highly recommend is Jaaxy. You can create a free account here.

All you do is start trying different keywords in the search bar and see what you will get:

What you need to know is how many global searches per month are there for that keyword, and how much competition you are up against to make it to the first page of the search results.


Keyword Competition

Your competition is what comes up on the first page of the search engine results (SERP).  It is important to target a keyword how do I do keyword researchthat has low competition, especially when you are first starting out. It will be easier to get on the first page.

The lower the competition, especially when you are first starting out, the better. You will want the competition as shown in Jaaxy to be under 100. However, I would recommend finding keywords that are even lower, under 50 or even 30 or lower.

If you do this you will find it will be easier to rank and get on the first page. The monthly search volume may be lower also, but that’s ok. You will be creating more content as time goes by and you will get more and more traffic as you do.

Once you find your keyword with low competition, visit those sites. You will want to see what you are up against and then know how to make your content stand out and be better.

Alphabet Soup Technique

This is a technique where you can get ideas for keywords that you can then put in the keyword tool. Think of a possible keyword  then put that word or words into the Google Search bar:

How Do I Do Keyword Research

This technique will give you ideas of some other keywords you may want to research further. To investigate further, put in each letter of the alphabet after shed and different words will pop up giving you suggestions. These suggestions are words people are searching for looking for information.

Put the keyword into your keyword tool and find out how many searches per month that keyword gets and find out how much competition you have. You will want your competition under 300 at the very least. The lower the competition the better for you to rank.

I hope I have answered the question of How do I do Keyword Research in an understandable way. Find out more about Jaaxy the best keyword tool in the industry.

Find out about my No. 1 Recommended program to build your business for long-term growth and success. Create your free account and try it for 7 days and find out why I recommend this program to others.

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How Do I Do Keyword Research



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  1. Hi Cynthia,

    Great post. Keyword research is one of my favorite topics. 🙂

    I really like that thing you mentioned…the Alphabet Soup Technique. Finding keywords through Google’s auto-suggest sounds great. And I see that Jaaxy has a feature that basically automates this, right?

    Yeah. Awesome stuff. 🙂

    Well, I’m off to check out Jaaxy.


    1. Hi Julian,

      Thanks so much for your comment. Yes the Alphabet Soup Technique is a great way to really dig and find all the keywords for your niche.

      Yes you are right. Jaaxy does have a built in alphabet soup search bar to make it easy to find the very best keywords.

  2. I have been looking into the subject of long tail keywords recently and I have seen some decent results with them already!
    I find that the search quota doesn’t really give an accurate reading – I get way more visitors through them than the tool suggests. Do you find this happening to you sometimes?

    1. Hi Chris, as long

      Thanks for your comment! Are you speaking of Jaaxy or another keyword tool?

      I too have discovered that sometimes the data does not match exactly. However as long as it is more I am grateful! I also share my content with all my social sites which can account for a fair amount of traffic also.

      All in all I think that Jaaxy is the best keyword tool around and will not let you down when it comes to those long tail keywords.

  3. Hi Cynthia,

    I found your explanation of keywords to be very illuminating and very clear to appreciate. Some writers have a hard not showing off their knowledge to newbies like me.

    As I am learning about keywords I do get a little greedy tend to go for keywords just lower than 300 or 200, I think now, I will stick to lower than 100. Your right, I will write more posts and cumulatively receive all that traffic.

    However, I do have a question. I recently found a keyword tittle. QSR 49, Traffic 49. However, when I typed in those ‘EXACT’ keywords into Google Search Engine, Google returned over 22mill results. Is this bad for my post title to get ranked well? This truly is the only Point of Confusion for me on Keywords and love to hear back about this.

    If it is bad, what is your recommendation?

    Thank you Cynthia,



    1. Hi Philip,

      Thanks so much for your comment.

      Yes, I always go for keyword competition of less than 100. In fact the lower the better. The lower the competition is the better chance for you to outrank others for that keyword.

      To answer your question, when you put the keyword into Google, make sure you put it in quotations. This will give you the exact match keyword competition. Then scroll to the very last page. This will show you the competition and it should match or be very close to what you found with your keyword tool.

      I hope this helps. It sounds like you have a good keyword with QSR of 49. I would go ahead and write your post, just try and do it better than your competition and you should be ok.

      Please let me know if this helps and if I can help you with anything else!

      Many Blessings,


  4. It makes sense that you have more chances to get ranked on the first of Google when competition is low.

    But I did not know that is a so simple process. I was using Google Adwords before and it had not competition numbers for SEO. I will try Jaaxy soon.

    Thanks for sharing.

    1. Hi Ilias,

      Thanks for your comment.

      Yes it does make sense that you have more chances to rank on the first page of Google when the competition is low. However, there are other considerations also. 

      For instance, if you have a brand new website, you don’t have trust built up with Google yet so it will be harder to rank. However, when the competition is very low, it helps and you have a chance to outrank others if your content is better.

      Check out this post “Understanding Low Hanging Fruit”  to learn more about keywords with low competition.

      You will love Jaaxy when you try it. It makes keyword research so much easier!

      I hope this helps. Please let me know if you have any other questions.



  5. Online marketing can be a lot easier if you can avoid the scams and find the legitimate programs.
    But what is really crucial is finding the right keywords to rank for. Google has the alphabet soup keyword search which I was aware of and is great.
    Jaaxy has the same thing and gives you all the information you need to rank best for your long tailed keywords. You get 30 free keyword searches and if you join it’s only $19 a month.
    Jaaxy is the keyword program you can’t be without. It gives you the edge on all the competition.

    1. Hi Rob,

      Thanks for your comment. You are right about avoiding scams online. It can be difficult to spot them for those who may be just starting out. They all have certain things in common and if you know what to look for you can spot them.

      I love the alphabet soup technique also. Jaaxy is the best in my opinion for finding the best long tail keywords to rank easily for. It IS awesome that you get 30 free searches to try for free and I think it is priced below the competition at only $19 per month. It is well worth that price to get the edge on all the competition!

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