how to pick a niche in affiliate marketing

How To Pick A Niche In Affiliate Marketing

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Pick A Niche – Without Difficulty!

Do you want to build an online business and presence in affiliate How to pick a niche in affiliate marketingmarketing? Affiliate marketing is the best way to easily get online and begin to build an online presence…You can create an authority website in a specific niche and be very successful and actually make a living off of one Affiliate website. So read on and find out how to pick a niche in affiliate marketing.

The definition of a niche:

The definition of Affiliate Marketing:niche definition - how to find a niche in affiliate marketing

Why Affiliate Marketing? (It’s the coolest!)

It’s the best if you want to make an income and start a business without dealing with products, customers and the headaches that they can How to pick a niche in affiliate marketingbring. You can start an Affiliate business website easily with little startup costs.

In Affiliate marketing, you (marketer or publisher) make an agreement with the merchant (seller, retailer or vendor) to help sell their products for a commission.

You would create a website, or blog or video then include the affiliate links for the consumer to click on to buy. You would make a commission each time someone clicks on that link to buy that product.

As per the FTC, you disclose that you are an affiliate and you will be making a commission when someone clicks the link and buys the product. If they do not buy, a cookie is usually placed on their device for a period of time, usually, 30 -90 days but could be of any length. For instance, Amazon has a 24-hour cookie.

What Is Niche Markets?

A niche market is just a group of people who are searching for something. It is easy to overthink it but if you think of it as a group of people, it seems clearer exactly what a niche is.How to pick a niche in affiliate marketing

I am always searching for something online, what about you? When you search for something, that is a particular niche.

For example, If you are looking for a specific diet to control diabetes, you would not search nutrition or health. You would be more specific. You would search for “diabetic diet”.  Or maybe “how to lower blood sugar” In this way, you will most likely find the specific information you are looking for, namely, a diet you can follow for diabetes or a way to lower blood sugar.

What Is Niche Marketing About?

Niche marketing may sound complicated but just think of an audience. If a topic has an audience, that is a niche. That topic most likely has niche is an audience - how to pick a niche in affiliate marketingproducts that are sold just to people who are the audience and are interested in that topic and product. It is something that they want for their hobby or that solves a problem that they have.

It is all about solving problems for a target group of people who have that problem. Niche Affiliate marketing you are selling something for someone else or helping them sell their product.

For a beginner, Amazon is the easiest affiliate program to start with. In fact, you can easily pick a niche by going to Amazon and browsing around and looking at things that interest you. Look at the categories and then the subcategories and the sub subcategories.

Finding Your Niche Quiz

Here are some questions that will help you figure out what niche market you want to begin your Affiliate journey with. Just answer the questions and find out what niche you may be interested in.make a list to find a niche - how to pick a niche in affiliate marketing

You may be surprised to find out there are several you could create an extra income with and build a business.

  • What do you spend most of your time on?
  • What do you do with your leisure time?
  • What are you passionate about?
  • What would you love to learn more about?
  • What do you do?
  • What did you use to do?
  • What would you love to learn more about?

After answering the above question’s you should have a good idea what niche you could easily get involved in to begin affiliate marketing.

Don’t over complicate it and don’t worry if it will be profitable. You can make just about any topic into a great website and authority affiliate website.

However, you must drill down. For instance, if you are interested in hunting, that’s great, however, it is too broad. Drill down to a certain type of hunting. For instance,  what about turkey hunting or bow hunting, etc. Pick a very narrow topic.You could even drill down further. For example, Bow Hunting for teens or Bow Hunting for deer. However,  don’t go too narrow. You want enough of an audience that would want to read your blog and buy the products you recommend to them.

If you like music, what type? What instrument? The topic of music is way too broad. However, guitar music or just guitars would be a narrower topic. Heavy Metal music would be narrower and so would electric guitars.

I’ve heard it said that you can think of a niche as being a big fish in a small pond instead of a small fish in a big pond. Do you get the picture?

Where to look to find a good niche

There are quite a few places you can look for a niche. Amazon is a good start. Google is another way to browse for niches. You can use the how to pick a niche in affiliate marketingalphabet soup technique and see what people are searching for. If you don’t know what the alphabet soup technique is, just type a topic into google the add a letter of the alphabet and you will see a drop down of ideas that Google is giving you that other people have searched for.

For instance, type in Guitar A Guitar B Guitar C and so on. Google will give you ideas by what other people have searched for.

Ways To Pick Your Niche

1.) Pick a topic you love

By thinking of a topic you are interested in then narrowing it down, or by picking a topic you would like to learn about and narrowing it down. It is very important to pick something that you will not get bored with.

That is why I picked It is narrowed down to women over 50 who want to lose weight and get abs. I myself am always looking for ways to lose any extra pounds and keep a flat abdominal area. I can’t see myself losing interest in this. I absolutely hate the extra weight around the middle that women over 50 get!

I came up with a topic I was interested in. Once I decided on that topic, I checked the number of searches per month and the competition.

2.) Pick several topics you are interested inhow to pick a niche in affiliate marketing

Another way is to look at searches and competition of different niches. You will need a good keyword tool. I use Jaaxy. You can get 30 free searches with Jaaxy.

You can use Google keyword planner also. You will want your niche to have a good amount of searches each month, say 1500 for the minimum. Check competition by looking at the first page of Google Search results. You don’t want the first page filled up with big authority sites or large e-commerce sites.

Jaaxy is perfect for completing the research needed for good keywords for your niche and also for checking the competition. Easily find the low hanging fruit keywords (keywords easy to rank for) with Jaaxy. The software checks Google and suggests other similar keywords. It also checks to see if an exact match domain is available. Jaaxy is the very best keyword search tool you can find. You will know how much competition you have and how easy it is to rank for a particular keyword.


What Is The Best Way To Pick A Niche?how to pick a niche in affiliate marketing

The best way to pick a niche is to not overthink it. It will most likely not be the last niche you get into. Even if you pick something that you may lose interest in later, you can go further and pick something else and make another affiliate website targeting another niche. How to pick a niche in affiliate marketing should not be hard.

What Are The Most Profitable Niches?

While you can make any niche a profitable one, there are certain niches that you can easily carve out a piece of the pie in. These niches have a huge audience and you shouldn’t have any trouble narrowing down a corner for your affiliate marketing journey online.

These niches are some of the most popular niches: Just pick one that you are interested in or want to learn about and narrow down to a specific area of that niche. For instance, I have a blog on the fitness and weight loss niche but I am targeting specifically women over 50 who want to lose weight and get abs.

Examples of some popular niches:

  • Fitness & weight loss
  • Health
  • Dating & relationships
  • Pets
  • Self-improvement
  • Investing
  • Make money on the internet
  • Beauty
  • Gadgets & tech
  • Hobbies

Evergreen Niches

The Evergreen niches are some of the most lucrative niches. Evergreen niches do not go out of style. In the evergreen market, everyone on the planet is a potential customer because we all want the same things and that will always be there.

For example, Just about everyone wants to be wealthy, healthy and have romance and relationships with others. Translate this into a niche and you will most likely be profitable for a long time to come.

Here are some examples of drilling down into one of these evergreen niches and creating your own Business online: What you should remember is that any niche can be profitable. It is just that these evergreen niches are not seasonal, the audience is super large with thousands and thousands of people searching online every day for answers to their problems or looking for a product to help them solve their problem.

Just remember, that your unique perspective on quality content solving their problem effectively you will be successful.

Health and Wellness

how to pick a niche in affiliate marketing and make money

The Health niche is one of my favorite evergreen niches. Everyone in this world is worried about their health or at least have some health problems they need help with. If you wanted to get into this evergreen niche, you would most certainly be profitable. Some examples of sub-niches or narrowed down health niches are:

  • Diet and diet plans
  • Weight loss
  • Back pain
  • Diabetes
  • Skin care
  • Spirituality
  • Staying fit
  • Bodybuilding
  • Nutrition
  • Alternative healing
  • Joint pain

Make Money Online

Making money online is another great evergreen niche. Everyone wants to make money and so much of making money is moving online. There is a huge audience and it is not going away any time soon.  The idea of making money in your pajamas is a huge dream for so many. I have heard it called the Laptop Lifestyle. Make money anywhere you are.

There are a lot of “get rich quick” schemes out there and one must be careful not to fall into trying one of those. It still takes hard work and dedication to build a business online. If you help people and teach them the right way to learn and make money online, they will trust what you say and follow your advice and buy your products that you are promoting.

Being truthful and helping others will bring you great rewards.

Relationships and Romance

Relationships and Romance are always a hot topic. Everyone wants good relationships. It doesn’t always have to be about dating and romance. A good relationship with people around you and how to win friends, how to pick a niche in affiliate marketinggetting people to like you, building relationships at home or at work. Relationships are important to everyone.

There is so much to talk about in the relationship niche. People are needing advice on how to be in a relationship and how to get over it if there is a breakup. You could even write about how to get an ex back.


There is a huge audience for all types of hobbies. People spend huge amounts of money on their hobbies. For instance, Golf has a huge following and there are millions spent on it every year.

Other expensive hobbies include:

  • Backpacking and hikinghow to pick a niche in affiliate marketing
  • Hunting
  • Fishing
  • Camping
  • Traveling
  • Mountain climbing
  • Survival

You may be able to think of many more. It is amazing to me how much money people spend on their hobbies. What is your hobby?

Final Thoughts

If you are looking for a niche to start your online business don’t overthink it. It is better, to pick a niche that you will not get bored with. You can make any niche profitable. There are over 3.75 billion people online.

Don’t be afraid of the popular niches, there is always room to carve out a piece of the pie.

Remember to narrow down to something that is manageable and just go for it.You can begin with one niche and it may not be your last. As you learn the business, you will be well equipped to branch out into another niche.

If you are having a problem and need help on how to pick a niche in affiliate marketing and you want some help and guidance, then we can help.

Find your niche free with Wealthy Affiliate. You can try out the whole platform free and build a free website in your chosen niche. We will guide you every step of the way.

There is no way you can go wrong.

Check it out, you have nothing to lose and everything to gain. There is no payment info taken so there is no risk at all. Click on the red button.

I like to hear from readers so please leave me a comment to let me know if I have helped you or if you have a question.

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  1. Thanks for the comprehensive roundup of ideas for niche selection. I’ve always had trouble with this and manage to pick niches that are either over-saturated or don’t have buyers. Always go where the money is, especially if your interest is in a niche where you know there aren’t many people or they don’t have money to spend.

    1. Hi Gary,
      Thanks so much for your comment. I agree if you have checked the search volume on a topic that you may be thinking about and there are not enough people searching for that, then it is probably too narrow or just not enough interest.
      Yes, I would go where the money is. The Evergreen niches seem to be the best option as just about everyone on the planet will have an interest.

  2. I like the scope and thoroughness of this article. I got a lot of ideas going through your lists and suggestions. I think this article would be very easy to understand if a person new to this subject were to read it.
    I hope your readers take this seriously and give it a try!

    1. Hi Dianne,
      Thanks so much for your comment. I am so glad that you got some ideas, that is awesome. It really is simple, find something you love and check the audience size and competition, then go for it! Anyone can do it.

  3. Hi Cynthia,

    It would have been great if I got to read this when I started out on my first website. Then, it was a bit of a struggle to find the perfect niche. Needless to say, there is no such thing as perfect niche. Long story short, I ended up choosing my passion in herbs and spices as the niche.

    You have shared great information here. I believe many people who want to start their own website will benefit from this article.


    1. Hi Sharon,
      Thanks for your comment. The process of picking a niche is difficult for so many. You went for your passion and that is the best way. You won’t get bored at all. There is also a great many people who are interested in herbs and spices including me!

  4. Hi Cynthia, thank you for the great “finding your niche quiz”. What a great idea. I agree that you should just pick a niche that you like and don’t worry about it too much if it is profitable or not. Your first website should be a joy to write about – just follow your passion and get started right away. I also like your idea to pick several topics you are interested in. That is a great idea. Many people are scared of making the wrong mistake or not being “perfect”. That takes the pressure off. I have a website in the Make Money Online niche. I am finding it very competitive thought.

    1. Hi Glenys,
      Thanks for your comment. Your right, it would be so much easier for anyone to just make a list of the topics that interests them and pick one. Then go for it. Nothing is ever”perfect” and you can make another site later in another niche.

  5. Hi,
    Affiliate marketing is the best way to make money through blogging or youtube channels. Awesome post and very helpful for everyone!
    Thanks for sharing this amazing info

    1. Hi Vinod,
      Thanks for your comment. I also think that Affiliate marketing is the best way to make money online. You can start really on a shoestring and build from there. I like youtube for affiliate marketing too. You can drive traffic to your blog that way or just have a youtube channel in a certain niche and make money.

      1. Hi Cynthia, I think I am seeing part of the a potential problem is that Shawn’s blog focuses on too many evergreen points – rather than a niche. I think we may need to look into branching into niches and definitely to use additional tools. I had asked Steve earlier – but you may know as well – can we sign up for Wealthy Associates and use the tools for our existing website? and join the community.

        1. Hi Tara,
          Thanks for your comment. You can certainly sign up to Wealthy Affiliates and use the tools for your existing website. There are many who have websites like that. However, you can also transfer your sites over to Wealthy Affiliate also.
          Does Shawn have a different website than yours or are you both working on the same site?

  6. This is excellent information here.

    You know, a lot of people can over analyze this and it often leads to them having difficulties or throwing the towel in completely.

    The most important thing is to build a business around something that you like or enjoy. Maybe a hobby?

    There is nothing worse than diving into something you know little about. It will only cause confusion and lead to frustration.

    Think Simple 🙂

    Thanks, enjoyed your post.


    1. Hi Chris,
      Thanks for your comment. I believe it is so important to pick a niche in something you really enjoy. It is amazing to me that you can build a business and really enjoy writing and learn more about something you really love and make a living!
      I really love the guidance that Wealthy Affiliate gives in this regard. You really can’t go wrong if you become a member of Wealthy Affiliate.

  7. I have had this dream to start my own online business for years, but every program I have tried was nothing but a scam. I like how your post explains in such detail about a niche and how to choose the right niche. I really enjoyed reading this post and there are other posts which interest me, so I will return from time to time to read your other posts.

    You are doing a fine thing helping others

    1. Hi Jeff,
      Thanks for your comment. I went through the same regarding scams before I found Wealthy Affiliate. Also, picking a niche shouldn’t be so difficult but yet so many find it so. Thanks for your kind comments.

  8. This is an amazing article for newbies or even for people already in the business as you have explained it and broken it down for it to be easily understandable. Most people getting into affiliate marketing hit a wall when it comes to choosing a niche, this post will definitely help others to get over that wall.

    Great post, thank you for sharing, have a great day, may you have all the success, happiness and health you desire.

    1. Hi Dean,
      Thanks for your kind comments. You are right, many people just hit a wall and can’t make a decision on a niche. It really should be easy, but I think people are afraid of making a mistake. Thanks for reading and may you also have success, happiness, and health.

  9. Hi Cynthia,
    I love the niche quiz! That helped me sort out the perfect idea to use as for an excellent website idea and more. I had so many thoughts spinning around and this really helped me to realize the right idea was already there! Knowing that even though it may be popular already was holding me back. As you pointed out there is still a way to get my own piece of the pie. I will just carve out a more detailed specialty. You helped get me up and running. Thank you!

    1. Hi Christina,
      Thanks so much for your comment. I am so glad I helped you. The niche quiz is a great way to really pop out some ideas. I’m excited to know your next venture. Please let me know how it is going.

  10. This is a thoughtful and comprehensive review of picking a niche. It is so important to pick something you care about since you will spend so much time working with the topic.
    What do you think someone should do if they have 2 or 3 and just can’t choose between them and focus on one?

    1. Hi Steven,
      Thanks for your comment. Picking among several niches can be easy if you just pick the one you know you won’t easily get bored with. If you feel you would like to do all of them, then do one at a time. It’s good that Wealthy Affiliate gives us 50 websites we can build!

  11. Hi Cynthia,
    I think you right about drilling down until you get into a sub niche that’s related to your niche. Often it’s easier to find an audience. Take for an example a niche that is dedicated to people passionate about living a minimalistic lifestyle and making a positive impact on the environment with their daily consumption habits.
    This is really drilling down on the travel/ outdoor niche, and in fact there is a site that does just that.
    It’s founded by a designer and an avid traveller living in the COMET (Cost-effective, Off-grid Mobile Eco Trailer).

    He sells online courses and affiliate products on tiny living. This is a very popular trend now with more and more people interested in things like tiny houses.

    You’re right when you say anyone can find a passion worth pursuing. The trick is to drill down deep enough so that you find not only your market but your voice. This what I’m trying to do. I started with back pain but soon realized that it was too broad. I am now concentrating on elderly people who need tips on managing back pain and other mobility issues.

    1. Hi Thabo,
      Thank you for your comments. You are so right about drilling down. The travel/outdoor niche is broad but drilling down to the Cost-effective, Off-grid Mobile Eco Trailer and tiny living shows how effective this is. This has become very popular.

      I really like the way you are concentrating elderly people who need tips on back pain and mobility issues. There is a lot of interest in this niche. You will be helping a lot of people with this niche.

      You have given two great examples of drilling down effectively to a niche that has more than enough interest and traffic. Thank you for your niche examples!

  12. This is great information, thanks for writing this article I believe it just what I have been looking for to help me with my dilemma. I feel it will help me find a niche that I will be happy with. I have found myself overthinking this topic many times and have not been able to come up with a solution.

    I like the idea of picking a hobby and going with that as I have many hobbies that I enjoy doing and feel it would be easier to stay focused and keeps things fun if it is something I am passionate about. If it is not fun, I am sure I will get distracted.

    Thanks for leading me in the right direction!

    1. Hi Dena,
      Thank you for your comment! I am very pleased that my post on picking a niche helpful to you. I know you will pick a niche that you won’t get bored with if you go by what you are passionate about. You said you have many hobbies and that is a great place to start. Let me know what you end up picking. I would love to know what your new niche is.

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